Exhibitions and Conventions

BeerX 2020

Yakima Chief Hops

Just before the Covid-19 Corona Virus Pandemic sent the majority of the world into lockdown, I was asked back to photograph SIBA's BeerX 2020 Independent Craft Beer Brewing Trade Show for Yakima Chief and back at the Arena and Convention Centre in Liverpool city Centre. They again wanted promotional shots of their trade stand and merchandise and the delegates at the show, chatting with staff and enjoying their craft beers available for them to try. It's great being an commercial and corporate photographer covering Liverpool, Manchester and the surrounding areas and it's a bit scary looking back that this event went ahead and while there was certainly evidence of what was to come at the show with a ban on handshakes, sharing glasses and hand sanitiser on all of the stands but I don't think that anyone was quite prepared for what followed in the weeks and months ahead. At the time the Chief Medical Officer (CMO) recommended that at that stage there was no need to restrict large public gatherings or move to phase two of the plan which includes social distancing measures but it was only days later that the second phase including lockdown and strict social distancing came into play, a day or two later and the event wouldn't have gone ahead.

shot of the yakima chief hops trade stand at beerx
wide shot of the full yakima chief hops trade stand at beerx acc liverpool
one of the yakima chief staff talks to customers at the bar top during beerx
american hops from the pacific northwest printed on the front of the stand at beerx
yakima chief staff talking to a customer at the craft beerx trade show in liverpool
staff member wearing a yakima chief t shirt on the trade stand
3 cans of craft beer sitting on the yakima countertop at the beerx tradeshow
staff member pulls a pint at the beerx tradeshow arena and convention centre liverpool
yakima chief staff talking to customers at the trade show
yakima chief staff member talking to customers at the arena and convention centre liverpool
the back of one of the yakima chief staffs t shirt with their branding and logo on it
another craft beer poured at beerx trade show abc liverpool
yakima chief staff members t short with logo and branding shot through empty beer glasses
yakima chief hops handbook displayed on stand on the countertop at the beerx trade show
yakima chief hops bottle openers on the counter at the beerx tradeshow

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